It has gradually come to everyone’s attention that follower count is merely a vanity metric nowadays. Having a high follower count doesn’t always guarantee a high engagement rate and if you really want to gain popularity and gain a wider reach, you must increase your Instagram engagement with Instagram Followers.
When engagements are strong, it likewise helps in gaining more cheap Instagram followers and higher conversions. It also triggers the Ig algorithm to push out your content to the Explore tab and increase social proof.
To help you build an active community, here are 7 actionable tips to increase engagement with Instagram followers.
Post captivating graphics
In case it didn’t hit you before, Instagram is a highly visual medium. And while this doesn’t mean that you need to be a graphic designer or photographer, one needs to make sure to add a little oomph factor to their feed.
Having a consistent visual aesthetic is also a huge aspect of one’s branding, be it personal or professional. If you want to increase engagement on Instagram, develop a consistent style and post high-quality and captivating posts. Think of thumb-stopping ideas, and don’t be afraid to get creative!
Write compelling captions
If you want to captivate your Instagram followers, don’t underestimate the power that captions hold! Although a picture is worth a thousand words, captions help in adding more context to it and compel users to take action.
Moreover, it is also a great space to showcase your brand’s personality and share more information with your users. From narrating stories to crisp and quirky taglines, there are so many ways you can craft creative captions and increase engagement on Instagram.
Incentivize your audience
Incentivizing the audience with rewards and benefits has proven to be an assured way to skyrocket engagements. After all, you’ll be giving your audience a solid reason to engage with your post and share it with more people.
One could either introduce simple like-based, follow-based, or repost-based contests or giveaways. Or, brands can always keep things interesting by encouraging more user-generated content. Either way, make sure to offer rewards that your audience can’t say ‘no’ to!
Explore interactive features
One of the reasons why Instagram continues to remain one of the hottest social networks is its constant updates and interactive features. One is no longer limited to comments and DMs to interact with their audience, as the platform offers so much more.
One of the most creative and fun ways to interact is by using story stickers such as polls, sliders, countdowns, Ask Me Anything, and so on. These features have tons of potential to help users increase engagement on Instagram.
Hook users with video content
There is simply no arguing over the fact that video marketing has become very efficient to increase engagement on Instagram. If you still haven’t started making video content, you’re missing out on a lot of engagement and potential Instagram followers.
With Instagram’s new video features like reels, IGTV, and live videos; brands can reach a wider audience. Video content also makes it easier to grab followers’ attention and show some brand personality.
Craft a smart hashtag strategy
Inserting geotags and hashtags in your posts and stories makes your content more discoverable. Not just that, it helps in letting your content like-minded audience which can further increase engagement on Instagram.
Since your content will be reviewed by people already interested in your niche, one can expect to gain Instagram followers and more conversions.
As you can see, the benefits of using hashtags create a ripple effect. So, if you haven’t already, start using relevant and trending hashtags.
Know your audience
And lastly, the best way to increase engagement on Instagram is to post content that resonates with your audience. To do so, one must conduct regular performative analysis and study insights.
However, your efforts must not be limited to only studying analytics. Try to know your audience better by interacting with them. Initiate conversations, seek feedback, understand your customer pain points, address queries and always stay interactive.
At the very least, respond to audience interactions such as comments and DMs promptly and kindly.
And last but not least, the one thing that separates you from your competitors is consistency! So, whatever you do, do not skip a post and try to roll out your content during peak hours.
We hope these tips help you gain Instagram followers and engagement, stay tuned for more!