WordPress powers 40% of the website worldwide, and if your business website is amongst them, then this blog is just for you.
As the world is taking a stride towards digitalization, websites are taking the driver seat to drive sales. And we all know how visual appeal plays an important role in attaining sales. In simple words, if you have an engaging website, there are more chances that people will be visiting it, and will make their buying decisions.
At the same time, social media is growing at a phenomenal rate, around 3.96 billion people social media worldwide and according to a survey social media influence 71% consumer buying decision. So you can consider it as a great platform that provides opportunities to market brands and products. While many businesses limit themselves within the social media boundaries, you can have an edge to your marketing plans by using it beyond.
And here is an amazing suggestion to do so – Adding Social Media Feeds on WordPress.
What are Social Media Feeds?
Whenever you log in to your social media accounts, the first thing that appears on the screen is the media feed of that website. Mostly it consists of content and posts from your social media connections of that particular platform. And upon exploring the platforms further, you can find more feeds containing content from other users.
Mostly social media focuses on a particular type of content – For example, Instagram focuses on visual-based content, so the Instagram feed mostly consists of Images, Short videos, bite-sized videos, etc.
Why Social Media Feeds?
Now you must be thinking about why we are suggesting you with social media feeds. One simple reason is variation.
Social media users are full of creativity and ideas, and by using various features of these platforms, they deliver some amazing, vibrant, and lively content. So naturally, these contents help to attract more audience. And as we all know, more audience means more chance of sales.
When we talk about variation, there is a misconception that people only use social media platforms to showcase images or videos or share their opinion through texts. But users ofter use social media to share their reviews about particular products or share social proofs by uploading an image with the product as social proof. These contents help businesses to win the trust of their target audiences and establish a brand reputation.
Now there can be an occasion where people would be unaware of your social media presence, or there could be a case where some other account is using your brand name and spreading some fake information that hampers your reputation. To nullify all of this, you can even add your own social media feeds to your website.
Getting back from where we started, social media provides various types of content, and by adding them to your website, you can increase the vibrancy and liveliness of your website. Adding to it, if you are adding feeds from your social media handles, you can strengthen your social media presence. So, in any case, it is a win-win situation for you.
Now comes the most important question as to how to do it, don’t we worry, we have you covered. Here are some amazing tools that help you to add social media feeds to your WordPress website.
Tools to Embed Social Media Feeds on the Website
Social media tools ease your embedding process and help you by offering various other feature that helps your business to grow. Here are some of the best social media aggregators that are easily available in the market.
Tagembed is a popular social media aggregator that helps you collect social media feeds from various social media platforms, allowing you to curate and customize them before displaying them beautifully on your website.
It is compatible with 15+ social media platforms covering all major platforms like Facebook, Twitter, TikTok, Instagram. Moreover, it supports all kinds of media types, so whether it is visual-based content or text-based content, the tools display them without any hassle and without affecting the website’s speed.
- Curation – Personalize your feed according to your style, and enhance the beauty of your website.
- Moderation – Monitor the content that goes for the display, and filter out all spam and irrelevant content from your feed.
- Coding-free – Operate the tool like a pro, even if you don’t have any coding experience or knowledge. Just 3 simple steps: your website will be displaying social media content on your website.
- Responsive feeds – It doesn’t matter if your visitor is using mobile, tab or PC, the tool provides a responsive feed that adjusts according to the screen type.
- Quick updates – Whenever social media users post anything using your provided source, the feed will automatically display the feed. There is no need to manually refresh the feed.
2. Smash Balloon
Smashballon is an amazing WordPress plugin that provides a customizable social media feed for your WordPress website. In addition, the feeds are SEO-friendly, so it helps you in getting a better search engine ranking.
- Create carousels of posts
- Custom CSS
- Load More Button
Juicer is another social media aggregator. It has a great client portfolio that involves various huge brands. With a few simple steps, you can embed social media feeds from various platforms.
- Custom CSS
- Infinite Scroll
While talking about the embedding process, each social media platform provides this facility. You just have to copy the link of the selected content and paste it into the backend of your website. But unfortunately, there are a lot of limitations. And hence you can use the above-mentioned social media aggregator tools that ease the process and enhance your website’s charm.