Are Facebook Advertising Services Actually Effective at Driving Sales?

With so many different avenues of marketing available for eCommerce stores, it can be a tough call on which ones to choose for your business. You might be incredibly skeptical that social media is even worth your time, but if you are serious about marketing your products, you may want to reconsider.

This short resource will help you understand why Facebook advertising services are more effective than ever. If you want to build a rapport with your customers and potentially drive more traffic and sales, social media marketing is a perfectly viable route to take.

Why Social Media Marketing Works
Social media started as simply a way for us to stay in touch with friends and family, meet new people online, and have fun. However, now these platforms provide an incredible opportunity for business owners that want to generate leads and improve conversions.

This is largely due to the unique assortment of targeting options available on platforms like Facebook. The extremely granular levels of targeting allows for very sophisticated marketing strategies that can take into account unique parameters such as movie tastes, income levels, and more. In fact, you can easily make the argument that Facebook offers more useful targeting options than Google, even. This speaks volumes for the capabilities of the platform.

The only issue is that these features don’t automatically translate into successful ads. You still have to put together a professional campaign that doesn’t look spammy and that takes into account everything from the products being promoted to the device your users are on, their location, and even the groups they are a part of and the pages they like. Everything has to be taken into account in order to create a truly effective campaign.

The results can be quite outstanding, however. Facebook marketing stands as one of the most potentially lucrative forms of digital marketing that’s out there right now. For businesses trying to grow, Facebook advertising services are certainly worth looking into.
Finding a Reliable Facebook Advertising Agency
One of the best ways to ensure the success of your advertising campaign, no matter what form of digital marketing you choose, is to make sure you select a qualified agency to work with. Facebook can get incredibly complex and eCommerce in general is extremely competitive, so knowing how to target and bid properly is essential. Not every agency out there will understand how best to target your shoppers unless they understand eCommerce on a deep level.

One indication that you have found the right company for your Facebook advertising campaign is if they also provide other dedicated eCommerce services such as SEO and Google and Amazon PPC. This means that they understand how to market products versus services, which are two completely different things.

Another great indicator is if they are an agency that works closely with eCommerce platforms such as Shopify and BigCommerce. While you don’t even necessarily need a website built on one of these platforms to be successful with Facebook advertising, an agency with these skills will better understand all of the complexities of eCommerce and how best to meet your needs.

If you want to work with an agency that covers all of these important points, Genius eCommerce® is the right team for you. They are a dedicated team of eCommerce experts that provide effective Facebook advertising services for online stores. Their comprehensive approach to social media marketing ensures that you get the most bang for your marketing budget while also helping to grow your brand through organic posting options, community management, and more. Visit their website today to find out more about their Facebook services!

Why Facebook over other kinds of advertising? That’s a great question. It’s worth pointing out that you shouldn’t put all of your eggs in one basket in terms of your marketing approach. Facebook isn’t the end all be all for online stores, and while you can get incredible results if your campaigns are structured right, you also will want to think about investing in complementary marketing channels such as Google ads and SEO as well.

With that in mind, there are a ton of reasons why you should think about using Facebook marketing for your online store. The first key benefit is that you will be getting a higher amount of traffic to your products. This will almost certainly result in more sales if your ad is built properly and if your targeting is on point. Of course, you also have to have a great product and a functional shopping cart, but that goes without saying. Make sure you have the fundamentals down before you swim in the deep end, otherwise you could be wasting a lot of money marketing.

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