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CUSTOM STICKERS ARE THE NEW WAY OF BRAND MARKETING – A GUIDE ON TYPES TO CHOOSE FROM

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Brand promotion via various marketing channels has one end goal – imprint on the consumer’s mind. This way, they can assure customer loyalty for their goods and services and grow their business. Numerous effective marketing strategies grab consumer attention, but only a few leave a mark. B

rand owners have tried to use various techniques with the help of professional teams. Custom sticker printing is one such effective strategy suggested by professionals that allows consumers to register the brand logo and slogan instantly in their minds.

Next time they come across the same trademark sign, they quickly remember the service or product they used from the brand. It is of essence to have such a remarkable effect on customers to attain annual revenue gains. 

Many impressive service providers like Fast Printing, for instance, print stickers for their clients in the most ethical way, keeping in mind the standards and quality. It can be overwhelming for new brand owners to approach such service providers due to a lack of knowledge on the types of stickers available in the market. The following section in this article will focus on the plethora of options for brand owners to choose from while meeting the printing service team.

Options of stickers available in the market today – a comprehensive list:

It is essential to work with the best custom sticker printing service to gain the benefits of the investment. Assessing their quality of operation, client history, customer satisfaction rating, the scale of the printing business, and standard of work ethics is essential. Apart from these factors, it is also necessary to check if they have the following types of sticker services available since they are often seen on the FMCG (Fast-moving Consumer Goods) products today:

Vinyl transparent stickers:

Vinyl is the preferred material for making stickers and is immensely popular in the field. Transparent stickers are seen amongst various fast-food chains and FMCG brands. Popular fast-food chains like KFC and McDonalds have clear vinyl stickers on their packaging with brand logos. Other consumer goods like shampoo and conditioner bottles also use clear vinyl stickers to print information like discounts and other offers available.

White Vinyl stickers:

The beauty of a white surface is customisable as per requirement. There are many ways brands can use white vinyl stickers and incorporate their colours, designs, texts, fonts and logos. The creative freedom while custom sticker printing on white vinyl is vast. They are ideal for cereal boxes, products in jar containers like aromatic candles, and many more. 

Hologram stickers:

The current generation is all about a pop of colour, quirky ideas and eye-grabbing effects. Brands today must keep in mind the vast audience of young consumers while selling their service/product. They can do that most effectively by investing in custom hologram stickers with their brand logo and slogan.

The silver-based rainbow chrome finish on the base surface makes the material more exciting to work with. Ideally, when a brand sets up a pop-up store or a quick introductory seminar for their target audience, they can hand out these hologram stickers to the attendees as a freebie to use on laptops or notebooks. It is a strategy to keep customers enticed with the brand. 

Kraft paper stickers:

Most brands opt for vinyl stickers for custom sticker printing. Other brands wish to reduce their carbon footprint on the planet further by investing in kraft paper stickers for their products. Some great examples are home skincare brands, honey-selling brands and bakeries. If a brand owner wishes to go for something more eco-friendly, they should request kraft paper stickers from their printing service provider.

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