Digital marketing trends keep coming and going in the market. But there’s one trend that has come to stay and has even become an important part of people’s lives. The trend is video marketing. Businesses are using this trend conveniently for marketing their product and services, all thanks to the top-quality video maker tools available online completely free of cost.
There’s no doubt video marketing is being consumed like never before, and there’s a good reason behind this. People trust videos more than written content. They stick to videos for a longer time.
Hence, if you are still not using video marketing in your business promotion campaign, you are missing out on something big. You know, videos work their way out and help businesses with their SEO rankings.
Want to know how? Let’s get into the details:
Videos Serve as Powerful Storytellers
Videos are not just packed with vital information about products and services, but they even tell stories. This is one of the prime reasons why people stick to them. Videos made using a video maker leave a solid mark in people’s minds, and that too for a longer time.
With more than 80% of the individuals remembering viewing a video advertisement over a period of a month and more than half of this percentage performing follow-up actions, the efficacy of visual content is hard to contest.
Google Loves Videos
One of the most apparent ways videos can help with SEO rankings is they can directly rank in the Google search engine result pages. To be more precise, the visual matter has higher chances of blending into search results than all other forms of content.
That’s because Google awards huge significance to exclusive content in its search results. Now, multimedia content of the highest quality also falls into the category of exclusive content that Google generally rates as relevant and valuable.
Perhaps, 62% of the general searches by people on Google result in videos. Searching on Google on almost any subject will show videos appearing right on the first page of the search engine.
The majority of the websites showcasing videos in their online content appear either on top or near the top of the search results. Apart from this, it is also important to notice that Google has tabs for videos appearing right on top of the search results. In other words, it allows users to show results only for the visual matter.
Hence, as a business, you can remain fully assured that incorporating videos in your content marketing strategy will give you the chance to enjoy better and higher rankings in the search results.
The sites with videos have 53x more chances of appearing on the top pages of the Google search results in comparison to the sites that have just plain written content.
Videos on Websites Increase the Time Viewers Spend on the Sites
Now, this is also something that is directly related to search engine rankings. When people spend more time on your site, the search engines like Google and Yahoo know about this, and thus the ranking of your site on these platforms naturally increases.
As a business, your ability to attract, engage and bring visitors back to your businesses is critical to the success of your brand. Exclusive videos come as one of the greatest ways of tapping into the viewers’ interests and getting noticed at the same time.
Dissimilar to advertisements that people scan at just one glance, customers comprehend videos better and quicker. Visual content has been one of the most integral parts of organic search on Google.
When brands place their video thumbnails in the web directory, it means higher visibility for them along with more clicks. Here, it is important to note that customized videos offer a certain format for business messages. And this format can be digested by the visitors easily and quickly. And yes, in a better way than written content.
The time visitors spend on your business site is one of the major factors in how much Google shall rank it. By depending completely on videos to increase the amount of time spent on your business page, you will improve the bounce rate significantly. And this, in turn, will help the search engines such as Bing and Google in boosting your content right on top of their results.
Videos Have the Potential of Going Viral
Top-quality videos work very well when used as social media posts, which directly means that they can go viral. Hence, they can reach an even larger audience than just the ones visiting your business website.
Nowadays, with more and more brands looking for ways to increase their search engine rankings and brand awareness, it is quite understandable that viral marketing will be one popular way for businesses to promote their products and services.
It must be noted that viral marketing is a kind of promotion that completely depends on the audience for generating the message about a product or a service. Viral marketing, when it reaches a certain point where viewers further share it at a very fast pace, can obviously improve the SEO rankings of a business.
Running a business means you are already aware of the importance of SEO and video to your content marketing plan. Videos have higher chances of going viral than the other forms of marketing content, and thus they even rank well with search engine optimization.
This is something that makes videos one of the most attractive features for marketing professionals. Businesses need to consider working with SEO companies to use videos to improve their search engine rankings. This is just a suggestion as you can even hire professionals in your working team if you have the budget to do so.
It’s a Wrap
As a business, if you have long been struggling to find different ways of improving the search engine rankings of your business, it’s time for you to incorporate videos into your content marketing plan. And don’t worry; you have a video maker for this purpose.