The process of improving the quality and quantity of a website’s traffic is SEO optimization. With the help of SEO optimization, you will have to send unpaid traffic to your website. If you will not use it, you will have to send paid or direct traffic to your website. You can get lots of benefits from the SEO optimization of a website. For example, you can improve your user experience. Webmasters can also increase CTR through optimization. The businessmen can also use it for brand recognition and brand awareness. If you want to check the quality of an existing website or local business, you should check its SEO optimization level. Here, we will discuss the best ways to check the SEO optimization level of a website.
Select the Best SEO Approach:
No doubt, SEO is a continuous process. Therefore, finding the perfect SEO method is a real problem for us. It means that different SEO professionals are using different SEO methods for the optimization of their websites. This thing will make the SEO process more challenging for beginners. To check the SEO optimization level of a website, you should select the best SEO approach. You should select that SEO approach after analyzing various aspects of the website. After analyzing the various aspects of your website, you will know the best areas where you will have to pay more attention. No doubt, it is an intimidating and frustrating process. Anyhow, you can easily improve it by setting some goals in your mind.
Select the Best Tools:
To check the SEO optimization level of a website, you will have to check different metrics of a website. For this reason, you will have to use some tools. Different tools are offering different SEO optimization options for SEO professionals. Therefore, you will have to select the best tools based on your requirements. Among these tools, some are free and some are paid. Therefore, you will have to buy the subscription plans of the paid tools. By using these tools, you can easily measure the areas of strengths and weaknesses of your website. Moz, SEO Report Card, WooRank and Google Webmaster are the best tools that you can use to check the SEO optimization level of a website.
Analyze On-Page Optimization of Your Website:
When you are going to check the SEO optimization level and website performance of your website, you should know that both humans and bots will visit your website. Therefore, you should optimize your website not only for bots but also for human beings. For example, if you have written the best quality content for human beings but not for bots, bots will ignore your website. While analyzing the on-page SEO of a website, you will have to check lots of things. In these things, there come headers, title tags, keyword density, URL and structure of the content. If you have to analyze a large website, you should analyze the on-page SEO of the most important pages of this website.
Analyze the Link Quality:
From the SEO point of view, we can’t deny the importance of inbound links. Anyhow, if you want to check the SEO optimization level of your website, you will have to analyze the entire linking profile of your website. While analyzing the entire linking profile of your website, you should keep in mind some essential things. First, you should analyze their quality. Secondly, you should analyze the anchor text. Thirdly, you should analyze the diversity of these links. At last, you should also check the website relevancy and depth of these links.
Measure the Loading Speed of Your Website:
If you want to get a higher ranking in the SERP, you will have to provide the best user experience to the visitors. Due to the slow loading speed, you can’t provide the best user experience to the visitors. That’s why when you are going to check the SEO optimization level of a website; you should also measure its loading speed. To measure the loading speed of a website, webmasters can use various tools. The most famous tools are Google Page Speed Insights and Pingdom. Anyhow, you can also use Load Impact and Page Scoring to measure the loading speed of a website.
Find Out HTML Errors:
Told by a dissertation help firm, Google is asking webmasters to ensure clean code in their websites. If your website has some HTML errors, Google can penalize your website. Therefore, if you want to check the SEO optimization level of a website, you should also check its HTML errors. To check the HTML errors of a website, you can use your Google Search Console tool. When you will log in to this account, you can easily find out the HTML errors in your website. If your website has lots of HTML errors, you will have to clean the code of your website.
Google has been using the mobile-friendliness of a website as a ranking signal since 2015. Its reason is that mobile traffic has started to grow day by day. Therefore, while creating your website, you should consider all the devices of the users. If you want to check the SEO optimization level of a website, you may not sure about the mobile-friendliness of a website. Under such a situation, you can check this feature of your website by using Google’s Mobile-Friendly Test. If your website is not mobile-friendly, you should make it mobile-friendly by following the guidelines of Google.
Audit External Links:
Most webmasters ignore it. In the past, webmasters don’t use outbound links because they are afraid of sending link juice to other websites. Nowadays, it has also become one of the most important parts of the SEO of a website. It is helpful for your website in various ways. First, when you will link other websites, other websites will also try to link back. Secondly, these websites can also increase the trustworthiness and authority of your website. Thirdly, your domain will occur in the analytics of the linked website. As a result, you may get a chance to drive visitors to your website. At last, when you will provide links to high-quality websites, users will also appreciate your website. Therefore, when you will check the SEO optimization level of a website, you should also audit its external links.