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How to Start a Brewery: 6 Pieces of Advice to Follow

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Alcohol has been part of human culture for more than thirty thousand years. While certain drinks are appealing only to a certain group of people, beer seems to be a beverage beloved by all.

In recent times, craft beer has become extremely popular. Hidden brewmasters now have the opportunity to present their talent to the masses and even earn big bucks.

Presently, the beer industry is valued at 743 billion, which further solidifies the potential for profit. However, this is more of a passion for brewmasters rather than a treasure hunt.

So, if you are a part of those individuals that want to bring forth a fresh beverage, let us guide you through the whole process of starting a brewery of your own.

How to Start a Brewery

Write a business plan

There’s not a business out there that enters an industry without prior research and a carefully devised plan. To join the most successful of businesses out there, you should follow their steps and create the perfect business plan. 

A business plan for brewery startups will prepare every passionate beer enthusiast, and enable them to embark on a journey where they can express their beer knowledge and creativity.

Develop your own brand

Your brand is what will represent your brewery online and in the shops’ isles. For that reason, think of a theme and name your brand accordingly. In addition to that, make sure that your brand’s logo will fit your overall brand’s theme.

You can then use that theme and logo to create the perfect beer bottle design and packaging. When it comes to marketing, your brand is what will make the biggest difference. If you develop a name and a logo that’s memorable and stands out from the other current beer brands, you will have a much easier time marketing your brew.

Think about the startup costs

Starting a business is not possible without the right funds in the bank. You will need to rent or purchase a place where you will set up your brewery, and buy or rent all the brewery equipment to ensure seamless business operation.

Going on, you will have to hire personnel to help you with the whole process of setting up the brewery. After that, you will have to hire talented individuals that want to work in this particular industry and help you bring your beer craftsmanship to the masses.

Besides the initial costs listed above, you will also have to find the right insurance to protect both your business and your employees.

That being said, the costs of starting a brewery can range anywhere from $500,000 to $1 million, depending on its size. To cut down on costs, you might consider renting equipment rather than buying it at the very beginning.

Make sure that you are legally compliant

If you are planning on producing and selling alcohol, you must obtain every mandatory license and permit. Keep in mind that the permits you have to obtain will differ from state to state.

But, generally speaking, you will need a state liquor license, a brewers bond, registration with the TTB (Alcohol and Tobacco Tax and Trade), and so on.

Online presence

Nowadays, the internet presence is what makes a business successful. With that fact in mind, don’t hesitate to purchase a domain and set up a website as soon as you begin brewing your first batch of beer. On your website, your clients should have relevant information regarding your company and your brewing process, as well as be able to make purchases.

However, if you are not ready to make serious steps and market your brand traditionally, social media is the best option for you. You can gain the same traction but without breaking the bank. Set up an Instagram and Facebook account and create relevant content which will promote your products.

Think about distribution

If you plan to sell beer, you will need to work with distributors so that your products actually get to the fridges of consumers. If you want to distribute your products yourself, you will need trucks and drivers which will further burden your budget.

At the start this option might not be feasible, however, as your business becomes more successful, you can start thinking about moving away from direct distribution and moving towards retailers and supermarkets.

Final thoughts

By now, you ought to know all the essential steps you will have to take in order to start your own brewery successfully. Don’t forget to think about the startup costs and obtaining legal requirements before you open your brewery. From writing a solid business plan to developing your brand and marketing your business online, make sure you follow the steps in this post to ensure success.

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