As a lawyer, you can understand the importance of showcasing your online presence in the 21st century. But just having a website isn’t enough. You need to follow some strategies to stand out in the crowd.
For success in the online world, you need to stick to a long-term and captivating online marketing strategy. SEO provides a way to get in front of your target audience.
SEO, an essential factor for increasing the quality and quantity of visitors, can’t get ignored in the legal field. Lawyer SEO services pertain to search engine marketing techniques getting applied to the websites for lawyers.
Leveraging SEO services help lawyers stand out organically in search engines. And increase leads from the website.
Here, we will focus on some of the essential elements to consider for Lawyer SEO services and how SEO gets better than PPC.
Why are Lawyer SEO services needed?
Every lawyer wishes to rank first on search engines when someone looks for legal help. But is it possible for everyone to rank 1st? Search engines give a better rank to the website that has good optimization.
Lawyer SEO services, the investment that helps the lawyers to have a better ranking in search engines.
Studies show that 80% of people go for online maps to find lawyer’s offices. SEO assures your office gets above others on map searches.
The SEO strategies vary from lawyer to lawyer. The lawyers dealing in competitive areas like family and criminal law need a different SEO strategy. Hence the attorney SEO services give you an edge over others.
Lawyer SEO services help in:
- Getting top ranking on all major search engines
- Controlling your leads
- Increasing traffic to your website and in brand recognition
What are the Essential Elements of Lawyer SEO Services?
If you want your law business to thrive online, you need to focus on some of the essential elements of SEO.
- Determine Target Keyword:
In lawyer SEO services, the first step involves deciding the keywords. The more precise and targeted the keywords, the more you have potential visitors to your website.
Concerning your practice area, find out the keywords related to it. You may need a keyword tool that may help you to know the competition and the popularity.
Free tools include:
- Keyword.IO: give additional suggestion for original keyword
- Google Trends: shows the popularity of searches
- WMS Everywhere: free add-on for Chrome showing search volume and competition information for the keyword.
- Optimize homepage with keywords:
The main elements of your homepage- the headlines, subheaders, CTAs, the content, and the headlines contain the keyword for which you want to rank your website.
The images, title tag, and meta description also play an essential role in SEO.
- Know your competitor’s tactics:
Know that you have your keywords, go to the search engine, and check where you rank in the competition. Check for your competitor’s website how they use keywords, layout their websites, and use materials. It will enable you to know where you get lagging.
- Check for the mobile-friendly features of your website:
The website should get mobile-friendly, an essential factor in SEO. A user-friendly web should get accessible through any device or any screen size.
- Customize for how your website should appear in search results:
Each page of the website should include metadata (information about your website). It tells the user and search engine algorithms about your page. The two main components to it include:
- Title tags
- Meta description
- Focus on Webpage Load Speed:
The webpage load speed gets equally essential as the keyword and mobile-friendliness. Google Page Speed Analytic Speed can help you determine your website’s load speed.
Why is SEO better than PPC for Lawyers?
Both SEO and PPC can do wonders in digital marketing. SEO offers free traffic, but it needs time, effort, and practice. On the other hand, PPC traffic does not give you free or lasting traffic to the website.
Many lawyers prefer SEO over PPC. Click here to know more about PPC for lawyers.
Pay-Per-Click (PPC) increases the online visibility of your website. But such visibility disappears as you stop paying for it. So, when PPC gets compared to SEO, it’s a short-term investment, whereas SEO is a long-term investment.
The content and the backlinks acquired in SEO never expires. The ranking in search engines pays a dividend in the future. Sometimes PPC for lawyers gets incredibly expensive and may not give consistent results.
Lawyer SEO services enable you to optimize your website in the best way possible. Following some tips like- focussing on keywords, landing pages, mobile-friendliness, loading speed, you can help your website rank better in search engines.
When you implement SEO strategies, you will see changes in your ranking in search engines. Many lawyers prefer SEO over PPC to have organic traffic to their websites, as SEO gives long-lasting results.