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Digital marketing has made a massive impact in helping brands promote products and services on social media, via websites, blogs, and e-commerce stores. It offers an array of benefits –
- Digital marketing can help you to reach more customers
- Digital media allows the customer to directly communicate with the brand, thus creating a more personal connection
- The cost of maintaining digital channels is comparatively lower than other forms of advertising.
- The cost of servicing customers is also lower as they can quickly find solutions online without having to rely on customer support teams.
But when you set out to pick the top digital marketing agencies, how do you narrow down the list of options?
You can ask these questions to assess the agency.
What is your experience in my industry?
It is important to enlist the experience of digital marketing agencies in your industry. A digital agency that has ample experience in your industry is a better choice. It can offer you a better understanding of the market and provide you with a better ROI.
If you are a small business owner, you can ask them how many customers they currently have in your industry. This will give you a rough estimate of how effective their services will be for your brand.
What is your approach toward my industry?
One of the first questions to ask is the agency’s view of your industry. You should understand what their strategy is with regard to your industry. If they have a long-term focus, it will be easier for you to understand their decisions and plans.
The digital marketing agency should also clearly define its approach toward your industry. Doing so will help you in assessing whether their services are appropriate for you.
What is your area of expertise?
Digital marketing is a collection of diverse promotion techniques. These include SEO, PPC, SMO, email marketing, and mobile marketing, to name just a few.
It is important to engage your agency in the process of selecting the right approach for your brand in order to benefit from this diversity. Your agency should be able to understand and explain how various strategies can offer you a boost.
You can also ask them which strategy has been most effective for other brands in your industry. This will help you compare their performance with that of their peers and select the best among them.
What is your process for Digital Marketing?
The digital marketing agency should be able to explain its process to you in detail, preferably with the help of a process flow chart. A good agency would also be able to explain the significance of each step in the process and how this improves your return on investment. This step also shows that they have a strong (and proven) workflow for digital marketing.
A thorough explanation of their digital marketing strategy will help you judge their proficiency as well as expertise. Of course, their strategy should outline your goals expected from digital marketing campaigns that will be rolled out by them.
What is your process for reporting on campaign performance?
A good digital agency would have a dedicated team to keep you updated about their progress on your campaign. They will have a clear set of KRAs defined at the beginning and will show their performance on these KRAs.
A good agency will send periodic reports outlining their progress on these KRAs. This will ensure that you are getting complete value for the money invested in the agency.
To wrap up
These were a few questions to ask when you are doing due diligence in your agency selection process. Answers to these questions will help you pick the top digital marketing agencies.
