Are you looking for a Shopify SEO guide to get more traffic and increase your store’s sales?
Yes, it is important to choose the eCommerce platform that suits your needs, but what happens after building the site? How will you reach potential customers? How will you get them to buy from your website and not your competition?
Search engine rankings play an important role in the ease with which shoppers can find your online store. The better your search engine rankings, the more traffic your e-commerce store will generate. This of course leads to increased sales.
So how do you rank higher?
5 Ways to Do Shopify SEO
Way 1. Optimise your Shopify site structure
he way your content is organized on your page is very important for Shopify SEO success.
When shoppers are able to find the things they’re looking for quickly and easily, they tend to spend more time on your website and view more pages, which can help you rank on search engines.
How can you make it easier for you to navigate your site?
Simplify. Don’t go overboard with categories and sub categories.
A simpler site structure makes it easier for search engines to crawl your site and rank products.
Home page »Category pages» Product pages Home page »Category pages
» Sub category page »Product pages
In addition to product and category pages, you will need to include an About page and a Contact page on your site. These pages let shoppers know that you are credible and trustworthy, so don’t skip these pages.
Finally, include a search box on the home page. Will it help you with Shopify SEO? Not directly but it will help visitors find what they are looking for.
Way 2: User experience
Now let’s take a look at some methods to improve the user experience of your shopify site , it will also help you improve your ranking in search results.
Increase the speed of your site
When the site is easy to navigate and everything loads quickly, visitors have no reason to be frustrated. To make your Shopify store faster, you can:
- Use a fast, mobile-friendly theme
- Use smaller, optimized images
- Disable functions and apps you don’t use
- You can check out SEMrush’s Guide to Speeding Up Shopify for more tips.
Use Responsive Design
The responsive design means that your Shopify store will be perfectly adaptable on any device, including desktop, tablet and smartphone.
Responsive themes can greatly improve the user experience, helping to keep visitors staying longer. Since Google considers time-on-page an indicator of a site’s value, having a website that is easy to navigate and fast can improve ranking.
It’s important to make sure your store works on mobile, as shoppers are shopping more and more using their smartphone.
Step 3. Research the right target keywords
No Shopify SEO guide would be complete without keyword research tips – the foundation of SEO success.
But how do you find the right keywords to get traffic to your store?
The best way to start? Make a list of at least five main topics that your customers are interested in and that are closely related to your product.
Put yourself in your customers’ shoes. What search terms would you use to find the products you sell?
You can use keyword research tools that you can find online, previously I created a list of the best online tools for keyword research.
Step 4. Optimize Shopify Product Pages
At this point, you should have a keyword list and site structure. The next step is to optimize your store pages using your keywords.
Start with your main pages first. Probably your home page, major product categories and product pages. We are talking about the most profitable pages and with the best conversions.
If you’re opening a new store, you should still optimise your homepage. There are a couple of easy ways to choose which other pages to optimise by organising yourself by importance:
- Pages for the products that generated the most conversions up to the launch of your store
- Pages for the products related to the most searched keywords
- Optimize meta tags for categories
- Now that you know which pages you want to optimize first, let’s decide how we want to compose the titles of our pages.
- You need to use keywords consistently, as in this example formula:
- Composition example Title tag:
- Keyword 1 – Buy keyword 2 – Store name
- Unicorn T-Shirts – Buy Unicorn T-Shirts Online – The Store
Important advice, do not copy the title tags or the description text produced by other sites, you risk being penalized by google, the texts must be from scratch, however you can take inspiration from competitors and formulate a description of your own.
Step 5. Create backlinks to your store
Backlinks are used by search engines to determine how the wider community values your site. Think of it as SEO word of mouth. It’s an off-page optimization strategy that relies on determining your credibility and trustworthiness.
How can you get links to your shop? Here are some tips:
Supplier / Manufacturer Links
If you sell products manufactured or supplied by established companies, they may have a policy that authorized resellers can obtain a link. Send an email to ask if they will link your store.
Industry Voices / Influencers
Reach out to industry leaders and influencers to interview and generate links and content.
You may already be mentioned in several places without being linked. You can use mention.com to find these mentions. Then, send an email asking them to link your site with the mention.