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Continuously facing a rank drop on Google? None of your optimisation efforts is paying off? Most of the time, this is the outcome of wrongly attempted Technical SEO on your site.
No matter how well you do the other parts of your SEO, including On-page SEO or Off-Page SEO, if you have not done your technical SEO optimization right and the technical errors persist on your site, you won’t get favourable results. And this may even result in hard penalties from Google on various occasions.
So, How Do You Fix That?
You need to get a complete Technical SEO audit done on your site. While you do this, make sure you take the help of experts and don’t just use any random tool and guide from the internet. The most important reason for this is Google keeps altering and updating its algorithms frequently. Also, some issues may not come to you obviously and affect your SEO performance. This requires you to address the latest issues as they come. That requires the latest knowledge, adequate experience, and gripping expertise at performing technical SEO audit and finding apt solutions for the issues.
So, as you do this, you need to go for the right help choosing a Technical SEO Agency that stands out to deliver the desired results.
So, let’s go through this quick guide on how to choose the right Technical SEO Services Company for you to get the best results serving your search strategy and goals.
Here’s what you need to look for while you go on to make a selection of a Technical SEO Company for your project:
Proven Experience Working With Big Sites
Websites with an extensive sitemap and a huge base of content have more complex technical issues than smaller websites. Therefore, there’s a lot to be done with these sites inspecting and finding errors and inconsistencies and finding ways to fix them, addressing independent and interrelated issues for the entire website.
Small sites, however, do not normally have technical SEO issues. As a result, they don’t rank high because they do not have enough content to push them up on the top SERP results.
So, when looking for help with Technical SEO, look for companies who have served websites with tons of URLs that are indexed and set live for a long time. As a result, their issues might run into thousands of canonical URLs, rampant structural issues, reoccurring duplication issues, undecipherable compliance issues, and unidentifiable indexing issues.
All this requires the SEO agency to have years of hands-on experience working with such sites. So, check with their previous experience and service portfolio to see if they have been there and done that. So you can be assured if they can serve you with a satisfying solution for your Technical SEO requirements.
A Holistic Process That Comprehensively Covers Technical SEO
When you are looking for a Technical Search Engine Optimization Company, see if they have a complete agency program and an all-inclusive service plan in place. This is important as your plan to get covered for Technical SEO you are looking to get the core of your web optimisation addressed. But, that’s not all.
Technical SEO is the backbone of the optimisation process, and sure it needs to be attended in the first place and get fixed in time. But, once you are done with that, you enter the phase of ongoing live action to get your site ranked and get on top positions. This is where you get to make it visible on searches and get to see traffic and real conversions on your site.
So, you need to look for a long-term plan here. This requires you to see if the company you are reaching out to can offer you all the services. If yes, how efficient they are with getting you the overall optimisation support and results around it.
This is how you will get comprehensive support with growing your search authority and expand your keyword horizon and organic reach value, going with an incremental growth plan addressing all the aspects of SEO.
Thought Leadership
To lead the game of SEO, you need to be on top of trends. It takes continuous and methodical market exploration, incessant idea validation, and active technique experimentation, leading to search-engine compliant behaviour. You can see this with a few companies that do regular research and applies tactics responding to the changing dynamics and behaviours of search engines.
This intent, trait, and ability of companies reflect through thought leadership. For example, companies that invest in research planning, writing e-papers, market stats and feeds, writing insightful blogs, and building and running community forums that sprout discussions on rising industry trends and ideas show up as thought leaders in their functional niche and service community.
You should look for such companies to assure yourself of a safe move and strong backup against the continuously changing search algorithms, ranking policies, and value directives of search engines.
Been In The SEO Game For Long
SEO is a shifting landscape. Search engine algorithms and rankings criteria keep changing with time. This is a continuous practice that engines adapt to make sure their users get the most relevant and valuable results against the search query they enter. This keeps making it a continuous practice for businesses to behave and act to respond to the latest algorithm updates and practising trends suggested or hinted at by search engines.
This takes a right analytical approach, leading technical competence, and close and detailed tracking of the latest affairs of SEO. This can only be effectively done by a company that has been there and done it for a long.
You need to hire an SEO company with experience dealing with different trends and practices in SEO over time. And have been there to work on different aspects of Search Engine Optimization serving various business situations and market competition factors. This company can depict and define different patterns in SEO more accurately to get you the best value with your endeavour.
Making The Final Selection
While you shortlist SEO companies based on the abovementioned factors, you should finally select the one considering a few points at closure.
- Chalk out the end goals and outcomes of your Technical SEO for your business.
- Match these requirements with your company’s level of expertise and track record to deliver the same.
- Finalise the one that meets all the functional and technical criteria within the provided budget.
Adopt these ideas applying the best of your knowledge, judgment, and patience, and make the selection to best suit all your requirements and referring to the prevailing industry standards. This way, you get the most eligible and apt solution partner to put you through the right action plan and get you the desired results with Technical SEO.
