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The future of communication: The rise of Communication Apps 

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Every successful business relies on effective communication. Because of the recent massive shifts in workplace culture, this is even more relevant for modern businesses. Because of technological advancements and the impact of COVID-19, robust business communication apps are now more than a requirement in every industry. Fortunately, there are a plethora of impressive business communication apps available to help leaders and managers collaborate with their teams, connect the dots, and drive improved performance and productivity. 

Because of the rise of remote and hybrid work, more employees are using instant messaging apps to communicate with coworkers, vendors, partners, and suppliers. Communication apps are now the new user interface paradigm shift, and messaging is no longer limited to people. 

Why are internal Communication apps required in today’s workplace?

Employees are now expected to use internal communication apps for effective collaboration. According to a recent Facebook Messaging Survey, more than 63% of people across all generations prefer messaging apps to emails or phone calls for communication.  

Why are internal Communication apps required in today's workplace

The impact can also be seen in the business world, with approximately 60% of businesses of all sizes now using collaborative communication apps. This is because business communication apps are perfectly suited to the evolving workplace culture while also opening avenues for increased employee productivity. 

What role do business communication apps play in the upcoming future?

Business communication tools provide a versatile platform for meeting the varying demands of intra-company interaction. The following are some of the primary benefits of using business communication tools to aid in business growth. 

1. Unrivaled Adaptability 

The modern workplace is rapidly changing, and businesses across industries are promoting remote work. Leaders can collaborate with remote workers as needed using a reliable communication app while allowing them to work on their own schedules. Because more than 70% of millennial employees prefer working in a flexible environment, businesses must adapt to the change and ensure proper communication channels to boost productivity. 

2. Simple Data Sharing 

Modern communication apps include simple features for sharing all data and information required for any task. To ensure that everyone is on the same page, team leaders and employees can share files, upload links, or even directly stream content. Files and data can be saved on the integrated cloud system using business communication apps like Clarity. This makes team collaboration even easier as anyone can access the necessary files later. 

3. Simple task management 

Leaders may struggle to manage a project if the team communicates through multiple channels. A communication app is more than just a messaging app. It centralizes work so that managers and leaders can get a quick overview of the processes and stay up to date on the project’s progress. It also simplifies task planning, assigning duties, setting deadlines, and so on, while increasing accountability among team members. 

4. Communication in real time 

Team collaboration apps keep employees informed of what is going on and allow them to focus on their jobs more effectively. Messages can be sent to individuals or groups of employees to ensure that everyone stays on track and completes their tasks on time. Instant messaging capabilities are available in messaging apps such as Clariti, making meetings more interactive and engaging. 

5. Fewer ineffective meetings 

Physical team meetings can consume a significant amount of productive time. According to the Harvard Business Review, approximately 65% of employees believe that “meetings prevent them from completing their own work, while 71% believe meetings are unproductive and inefficient.” This serious issue must be resolved as soon as possible to improve employee efficiency. As communication apps allow you to access relevant information at any time and from any location, they help to reduce the need for physical meetings. 

6. Greater Employee Engagement 

Communication apps are not the same as emails. They can be used to share inspiring stories, exciting news, motivational messages, and even have some fun. Team messaging apps are not just for sharing business-related information; many of them also include emojis and stickers to add a personal touch to the messages and make them more lighthearted. 

7. Modern Technologies Integrated 

Machine Learning, Robotic Process Automation, Natural Language Processing, Predictive Analytics, and Artificial Intelligence can all be integrated into a collaboration app. These technologies can aid in the automation of business communication by sorting information, analyzing data, generating reports, establishing policies, and much more. Employees will be relieved of the stress of performing routine tasks, allowing them to focus on more productive tasks. 

8. Tracking Performance 

Internal communication apps can also help leaders effectively track the performance of their teams. Team collaboration tools enable managers to create tasks and set goals before distributing them to team members. They can then monitor progress towards specific goals and see how each employee is working together to achieve them. This increases team transparency increases employee accountability and motivates them to perform better. 

9. Mobile Applications 

Nowadays, everyone prefers to use mobile apps to read emails, track work, share information, and so on. According to Forrester, “66% of employees now use two or more devices every day.” Employees will no longer have to manage multiple channels of communication with one another thanks to an integrated mobile app for business communication. Instead, it will make it easier to access all the data and information across devices. 

10. Enhanced Productivity 

The obvious advantage of communication apps is that they increase employee productivity. Business communication tools help boost employee morale and efficiency by making it easier to set goals, assign jobs, track progress, generate reports, and interact with team members in real time. Having a single channel for all business communication eliminates the need for multitasking, which aids in time management. 

11. Communication with context 

Without context, communication has no meaning. Knowing how to “set the context” is the most difficult aspect of effective communication. There is no need to worry about maintaining context when referring to relevant items in a chat because apps like Clarity allow you to chat from virtually any other mode of communication such as a group chat, an email, or a cloud document, and maintaining context. 

12. Group chats with advanced features 

It is insufficient if your team chat app only supports one-on-one chat. It should include all the features required for your team to collaborate effectively. Apps like Clariti allow you to add or remove participants in a group chat on-the-fly. This level of adaptability is not possible in channel-based communications.  

Conclusion 

There are numerous ways for team members to communicate with one another, but business communication apps provide a more focused platform for creating a productive work environment. While it is impossible to predict how the future will shape workplace culture, advanced and feature-rich business communication tools will undoubtedly be essential in the coming days.  

Clarity provides a collection of effective collaboration features to help you connect with your team faster and collaborate better for greater business success. If you notice an issue that requires a faster response, you can switch to chat or voice call with the click of a button; you don’t have to switch devices, applications, rooms, or channels. Clariti consolidates all your emails, chats, calls, shared files, social feeds, and tasks into a single app and organizes related items into Conversations. 

Clariti’s “content-rich subject chat” helps both the sender’s and receiver’s conversation easy to understand. Clarity allows you to see the big picture in one view, regardless of what was discussed or when it was discussed.  

Why not sign-up for Clariti today? 

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