Landing pages are an essential part of online marketing. They’re the pages that you drive traffic to get people to sign up for your email list, download your ebook, or buy your product.
15 Tips For Making High Converting Landing Pages
But not all landing pages are created equal. Some landing pages convert better than others. First, you need to know anatomy of a high converting landing page design, and then you need to put that knowledge into practice.
So how do you make a high-converting landing page? Here are 15 tips to help you get started:
Keep it simple
The first rule of thumb for landing page design is to keep it simple. The more complex your page, the more likely people are to get distracted and leave without taking action.
There should be one primary call-to-action (CTA) on your landing page, and everything else should be secondary. Your CTA should be clear and easy to spot, and the rest of your page should support it.
Make sure your CTA is above the fold
Your CTA shouldn’t make people scroll down to find it. It should be visible as soon as they land on your page.
Visible means above the fold, which is the area of the page that’s visible without scrolling. You want your CTA to be in this area so people see it immediately and are more likely to take action.
Use persuasive copy
Your landing page copy should be persuasive and convince people to take action. It should be clear and concise and address any objections someone might have about taking your offer.
Good copy is essential for a high-converting landing page. Take the time to write persuasive copy, which will pay off in higher conversions.
Use images wisely
Images are a great way to add visual interest to your landing page and help people understand your offer. But they can also be a distraction if misused.
Use images that support your CTA and help explain what you’re offering. And make sure they’re relevant to your target audience. The last thing you want is for someone to see an image that doesn’t relate to them and think, “this isn’t for me.”
If you have happy customers, put their testimonials on your landing page. Testimonials are a form of social proof and can be very persuasive.
Make sure you use relevant testimonials for your offer and target audience. And if you can, include a photo of the person giving the testimonial. This will make it more believable and trustworthy.
Use a video
Videos are another great way to add visual interest to your landing page and help explain your offer. They’re beneficial if you have a complex request or an audience that prefers watching videos to reading text.
If you decide to use a video on your landing page, make sure it’s short (1-2 minutes) and to the point. You don’t want people to get bored and click away before they see your CTA.
Keep your form short
Keep it short if you include a form on your landing page (for people to sign up for your email list, for example). The shorter your form, the more likely people will fill it out.
The ideal length for a landing page form is 5 fields or less. So only ask for the information you need, and don’t make people jump through hoops to submit your form.
Use a strong headline
Your headline is one of the essential elements on your landing page because it’s what will grab people’s attention and make them want to stick around.
Your headline should be clear, concise, and persuasive. It should communicate what you’re offering and convince people to keep reading.
Use compelling subheads
In addition to a strong headline, your landing page should have compelling subheads. Subheads are a great way to break up your copy and keep people interested.
Like your headline, your subheads should be clear, concise, and persuasive. They should support your headline and CTA and make people want to read more.
Whitespace is the space on your landing page (between paragraphs of text, for example). It might seem counterintuitive, but using more whitespace can make your landing page more effective.
Whitespace makes your page easier to read and less overwhelming. It also helps people focus on your CTA. So don’t be afraid to use it!
Use a logical flow
The content on your landing page should be laid out in a logical, easy-to-follow way. People should be able to scan your page and understand what you’re offering without having to read every word.
An excellent way to achieve this is to use short paragraphs and bullet points. And make sure your CTA is clear and easy to find.
Use contrasting colors
Using contrasting colors is a great way to make your CTA stand out. If your CTA is in a color that stands out from the rest of your landing page, people will be more likely to notice and click on it.
You can also use contrasting colors to highlight important sections of your copy. For example, you could use a different color for your headlines and subheads.
Use fonts Wisely
The font you use on your landing page can significantly impact its overall look and feel. And the right font can help you convey the tone and message you want to communicate.
When choosing a font for your landing page, make sure it’s easy to read. You don’t want people to strain their eyes to read your copy.
You also want to ensure the font you choose is appropriate for your brand and offer. For example, if you’re selling a luxury product, you might want to use a fancier font.
Proofread your page
Before you launch your landing page, take the time to proofread it. This will help ensure that there are no typos or grammatical errors.
It’s also a good idea to have someone else proofread your page. They might catch something you missed.
Test your page
Once your landing page is live, it’s crucial to test it to see how well it’s performing. There are a few different things you can test, such as:
- The headline
- The CTA
- The copy
- The images and videos
- The form
- The overall design
Testing these elements will help you figure out what’s working and what’s not. And it will help you improve your landing page to be more effective.
There you have it! These 15 landing page tips will help you create a high-converting page. So what are you waiting for? Get started today!