A business cannot survive without an online presence in this digital age; therefore, website development becomes unavoidable. Developing websites aims to generate more revenue, increase brand awareness, gain a competitive edge over your competitors, and generate business leads, resulting in increased sales online.
However, most of the time, businesses fail to include robust SEO techniques in their marketing strategy during development that can help elevate their organic traffic and take their online approach to the next level.
Key SEO Strategies to Consider While Building Your Website
Here we will discuss some key SEO strategies that you should consider while building a new website or rebuilding an existing one:
Technical Audit Before Launch
Before your website is put on live, it is crucial to perform a technical audit to check for bugs and other issues with your new site. Problems can be anything from slow page load speeds, erroneous forms, broken links, non-mobile-friendly designs, missing functions, etc. These issues can be rectified before the website’s launch by integrating an SEO technical audit.
Evaluate Website Loading Speed
How much time your website takes to load is directly linked to user experience. The faster your website loads, the better and more positive user experience it will have. On the other side, if your website is slow, it delivers a negative experience. It is very natural for users to look for better performing websites that load faster, else they tend to bounce. As the search engine giant, Google has made page experience a ranking factor for its Core Web Vitals update, website owners need to rectify all the issues that lead to the slowing of their website.
URL Structure Recommendations
URLs structures should be such that both search engine spiders and your users can easily understand the content your page is holding. A well-structured and properly organised URL structure improves the user experience rankings and works as anchor text when linked from various websites. One of the most common mistakes that most website owners make is changing the URL structures of websites after making them live. Therefore, it is essential to apply an SEO technique during website development. It ensures your website is launched appropriately and with minimal issues.
Relevance of Website Structure
Your website structure is no less critical when it comes to the search engine optimisation of your website. It is a vital aspect of SEO strategies and should be applied at the time of website development to avoid any conflict or glitches later after the launch. An optimised website structure can keep your visitors on your site for a longer duration. A well-structured website allows users to easily navigate a more significant number of pages. It is also helpful in guiding the search engine in identifying the relationship between various web pages and improving user experience.
Keyword and Competitor Analysis
Keyword research tells you about the keywords and the key phrases users use to search for your offerings instead of just guessing. Keywords and competitor research guides us in making correct decisions about the keywords that should be placed into your website to help your website rank higher. In addition, this research can help you analyse the ranking of each keyword (that is, which keywords are effective and which are ineffective on SERP) and what keywords your competitors are using to target their audiences.
Implementation of Meta Tags
Meta tags are snippets of text that hint to the search engines what information every webpage on your website carries. Unfortunately, when websites are launched for the first time, they fail to implement keyword optimised meta tags, which hamper their ranking. Likewise, during website migration or up-gradation, the developers miss out on migrating the existing meta tags. The result is a drop in rankings and traffic. If experienced SEO professionals do proper SEO auditing during the website development phase, it will save you from unnecessary stress and ensure all pages are launched with optimised meta tags.
Content is an essential element in the SEO industry. Your content plays a crucial part in pushing your ranking higher in SERPs. Therefore, high quality, relevant, helpful content that answers users’ search queries is considered more beneficial for website SEO. A content audit helps identify the missing elements in the content, relevant keyword usage and content structuring. It is also vital for internal website links, among many others issues.
Schema markup code is appended to your web page content to help search engines know more about your website in order to provide relevant results on SERPs. This can help your website look more authentic and trustworthy than your competition. Rich and relevant results include images, non-textual elements and carousels that show on the SERPs.
Analytics and Goal Tracking
Once you have implemented all the requirements, it is crucial to evaluate your activities’ results. Tracking your organic and paid traffic is an essential part of the entire process of search engine optimisation. Regular monitoring of visitors to your website will help you understand how your users are engaging with your website, which pages they are visiting, the length of time they are spending on your website, the content they are viewing, and how they are navigating. If you miss tracking your website performance and user engagement, you will fail to understand how the content and functionalities of your website can help improve your SEO strategies.
How Can SEO Experts in Dubai Help You?
Every business owner aims to grow their business, no matter their size. A robust online presence is an essential tool to remain relevant in this digital age. Suppose you are looking for prominence and growing acceptance in the digital space in Dubai (UAE). In that case, you must find a professional SEO company in Dubai that can help your online business grow and achieve your goals effectively.