Spring represents a fresh, new, clean start and a new attitude toward life. For many people, it means “getting rid of the old and bringing in the new”, which takes the form of spring cleaning.
When you’re spring cleaning your home or office, why not think about revamping your business website as well? After all, you only have one chance to make a first impression, and your website is often the first place a customer makes contact with your business.
Does your website accurately reflect the character, personality, and culture of your business? Is it relevant and up-to-date?
As with your home, your taste in interior design may change and you may want to revamp the look and feel of the room. This spring, you may also want to consider revamping your company’s website.
There are simple and effective ways to get your website up and running now, without major renovations.
Update your content and information
Does your website content embody your company’s personality and mission? Does it indicate that you are an authority in your industry? Was the last blog post or “news” you published a year or two ago? Are your company’s contact information and employee bios up to date?
There’s nothing more boring and unprofessional than a website filled with outdated or inaccurate information and lacking authority and quality.
E-commerce sites that offer online ordering and product catalogs need to ensure that the description of each product is accurate and up to date. Don’t be afraid to use keywords and target phrases from category and product pages naturally in your content. This will attract the attention of search engines and allow more users to find you. Be sure to feature current inventory, not discontinued products.
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You should also consider publishing regular blog posts on your website. This constant stream of fresh content helps to engage your customers and attract the attention of search engines.
As part of your content marketing strategy, you can also look through old blog posts to see what’s new. Use your spring cleaning to go through old posts and find blogs that link to important content, products, or pages, and find ways to add current and relevant information that will help your readers.
Check the usability of your website
Is your website easy to navigate and do all internal links work? If not, visitors will quickly leave your website. It’s not too much to ask to make sure your website is compatible with a range of devices, including smartphones and tablets.
Also, check all content for grammar, spelling, punctuation, and jargon errors. The tone and style of content should be consistent across all pages and reflect your brand image and personality.
A pleasant, easy-to-use website encourages visitors to stay longer and increases the likelihood of conversions.
Just like the interior design of a home, your business will undergo a brand refresh to update and refresh its appearance as your personality evolves. The frequency of these changes will depend on the preferences of your target customers and the industry in which you operate.
It is best to hire a professional web designer to help you make changes to your brand or website design. A professional designer knows colors, font styles, and sizes and their emotional and psychological impact. He or she will know what additional colors to include and what website design and layout matches the look and feel of the brand you want to convey to your site visitors.
In addition to changing the layout, typography, and color scheme, we will also include new (optimized) photos and content. A calendar of events and news can also help give your website a fresh and polished look. This is also a good opportunity to update your outdated company logo.
Make sure your links work
Outdated or non-functional links can damage your company’s credibility and professionalism. If your internal and external links point to outdated or non-existent pages, your website’s SEO and online visibility can suffer. You should check all the links on your website frequently and regularly.
Links can be checked using useful (and often free) tools such as Screaming Frog or Check My Links in Google Chrome.
Make sure you have a third-party app or website extension that works.
Are your organization’s social media and RSS feeds properly linked and connected to your website? Is a third-party analytics tracking tool working on your website? Is a spam filter enabled for blog post comments, or should comments on older blog posts be banned to prevent spam? If your company has an app, is it working properly?
If the third-party applications or extensions installed on your website are not working properly, you are missing out on one of the greatest benefits of the internet: the ability to share content and get valuable analytical data about the behavior and interactions of your website users.
Without this analytics data, it’s impossible to evaluate areas for improvement.
Evaluate and improve calls to action on your website.
Are the calls to action (CTAs) on every page of your website obvious and clear?
If they are not obvious and clear, visitors will not know what to do and you will miss out on sales, purchases, and email subscriptions. Your website visitors not only want to quickly find the information they are looking for, they also want to know what they can do with the information provided.
Don’t be afraid to encourage your audience to click, subscribe or buy. This will encourage them to take the next step, which will result in more conversions.