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Every On-Page SEO expert and business seeking higher SEO performance and ranks looks out for methods and tricks to get higher search engine page ranks. They want to hack their way to get on top results of SERP rankings exploring and working on different ideas and techniques.
Here, most of the businesses don’t stick to basic rules that are at the core of any SEO strategy and that allow optimization programs to attain sustainable results and find success with their efforts.
Ask an experienced and savvy webmaster who has been through various situations learning and building their potential for SEO through trials and experiments. They would say it is about going with the virtuous practices of SEO and holding them to the best of your merits. In other words, you need to stick to the ideal practices and keep them intact over the course to achieve results with Google.
So, what are these signals that you need to work along? 5 things that go hand-in-hand here can be combined in an acronym to be referred to as QUART.
QUART Stands for:
- Quality
- Uniqueness
- Authority
- Relevance
- Trust
Well, these are no new terms for anyone familiar with SEO practices. But, no one easily sees them together and puts them to work in a service framework that utilizes all of them to the best of their collaborative merit.
These 5 SEO super-signals work in all situations and with every update and are the basic framework that strengthens and validates any strategy and enhances performance for SEO at all stages and levels.
Let’s learn about QUART in detail:
Q for Quality
Quality is probably the first thing to watch for when you are aiming for search engine optimization. Quality is basically the grade and form of components, techniques, and practices you use around optimizing for searches.
This can be about the overall constitution and value of content or links used by your website for which you are performing SEO.
The quality of content can be measured by the topical richness, wholeness, formation, detailing, applicability, and user value.
So, the richer your quality of the matter on the website would be the better value and experience it would offer to the users. And this is what Google always values and promotes as a criterion to consider for ranking positions on search listings.
U for Uniqueness
Uniqueness of the content is the most important factor for SEO success.
By unique you mean original and distinctive. The idea behind being unique is to bring something of its own kind and fresh to the table. It should be offering newness and bringing in creative value for the users.
The content you use anywhere on the website or your social profiles that are being optimized for rankings should be non-plagiarized at all costs and should not have anything copied on it. This is where Google gets upset and you may be penalized for having duplicate content on your page.
To avoid going wrong with this, you should adopt the practice of writing your content from scratch. This will guarantee uniqueness. If you already have content written from external help, it should be checked for plagiarism using an authentic plagiarism checking tool.
You need to do the same for images and other media assets on your website. Here, you should pick copyright-free resources and have everything owned by you on your site.
Unique content will get you higher user attention and you would get more engagement value. That’s what Google highly prefers. This is why it always weighs the one that is unique and original with a higher search score.
A for Authority
Authority is not an easy concept to understand. As a professional, you build your authority when you do something better than others and do that consistently to prove your capability in your niche over time.
Here, the same goes for your website concerning building search authority. If your site stands out of the chaos and clutter all around the internet and makes its impactful presence serving different technical factors that build search engine authority, it will be received by Google as an influential domain.
So, here you need to do your stuff brilliantly like a leader in the space. You have to be active in your segment and make efforts towards running blogs that offer valuable insights and important tips for your users to establish your importance in your niche.
This will build your trustworthiness and followership in the segment and you will be vouched for value and considered significant to gain high authority and achieve greater success with search engine optimization with Google.
R for Relevance
Before the Google’s Hummingbird algorithm update was rolled out back in 2013, keywords played a major role in getting you results with SEO. Now, with more practical and evolved updates introduced over the years, it is more about being contextually and topically relevant with the use of content. Simply stuffing keywords and not caring for the user’s intent is something that Google finds appalling.
So, to be able to attain better value through search engine optimization, you need to act and behave relevant to your user’s needs and preferences.
The best way to do this is by creating your content naturally. Adopt the user-first approach and appoint communication that your audiences can relate and connect with.
While you do this, keep it served with the approach of SEO that centers on the idea of relevance. Include the titles, meta descriptions, tags, alt text, and keywords to best support and serve the communication context of your pages besides going with apt search engine practices.
Your message should be effectively delivered to your users and should be clear to the search engines. The same plan should be adopted for blogs and you should be all consistent and relevant with your communication across the line.
These practices will get you to achieve high search relevance and grab long-term success with Google.
T for Trust
Trust is the sign of belief and conviction that is not earned in a day. It takes a series of continuous sincere efforts, dedication, and great work that get you to earn trust over time. Trust is achieved when people rely on what you say as you keep them believing more in you with the consistent quality of service and great support.
The factor of trust paves in as you commit to offer value and communicate clearly. Here, the content on your site should be righteously and transparently providing all the information about the business. You should be empathetic with the way you communicate and have a user-accessible presence.
Also, while you aim to build trust among your users you should try to build an evident social proof with more people following and vouching for your business. Here, as you keep getting more favorable comments and reviews on your business on different review platforms including the one with Google, you will have higher trust and reliability built for your business gradually.
As you do this, try to establish a strong connection with your customers. Answer their queries and solve their issues directly and infuse confidence in them about your services.
All this translates into an authentic brand presence and this reflects in the involvement and responses from customers. This gets you a higher trust score and you get to achieve better online status and rankings on searches.
In Summary
Every business aiming for results with SEO needs to follow certain basic rules that are built on ideal search engine practices. QUART contains these 5 signals to win big with search optimization and this is what leading brands and businesses have been doing to reach and sustain high on Google ranks. Imbibing and implementing these practices well in your situation can get you to attain your part of success with Google.
