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Top Best PPC Campaign Management Software of 2021

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Running and managing a PPC campaign involves a lot of hard work. When it is a small PPC campaign, you might think that the amount of time and effort you put into it isn’t worth it. And, if it is a large PPC campaign, there are plenty of things to deal with. Even if you are a hard worker, updating hundreds of thousands of keywords regularly may give you a headache.

Fortunately, there is PPC campaign management software to make your life easy. By using the right PPC management tools and software, you can automate the most tedious tasks associated with PPC, saving you time, and improving the ROI.

In this article, we will tell you the top best PPC Campaign Management Software of 2021 that will help you optimize your paid Ad campaign better. First, let us know how PPC campaign management software helps.

How Does PPC Management Software Help?

If you run a PPC campaign, you already know how much planning and analysis it involves. Whether it is bid management, improving the quality score, or adjusting the poor-performing keywords, you need to invest a lot of time, effort, and resources.

PPC Campaign Management Software helps you tackle several tasks you will likely run into, such as-

  • Data Insights or Analysis
  • Competitor Analysis
  • Tracking Quality Score
  • SEO, SERP Rank Tracking
  • Workflow Management
  • Fraud Prevention, etc.

The management software allows you to keep a check on your campaign and prioritize other important tasks to achieve more efficiency.

So, let’s find out what is the best PPC campaign management software to use in 2021.

What Are The Best PPC Campaign Management Software Of 2021?

Have a look at the best PPC management software, what they do, and what problems they can solve.

Google Tools

Google Analytics

Undoubtedly, Google makes the best PPC tool for managing your PPC campaign. But how is Google Analytics such a great PPC management software? It provides you with a detailed analysis of your website visitors and where they are coming from.

You can see things like bounce rate, visitors’ location, the most viewed pages, demographics, etc. In a nutshell, Google Analytics helps you understand how your website is performing, what’s working, and what isn’t.

Google Keywords Planner

You might be already using this software for keyword research. If you aren’t, you might be missing out. Google Keyword Planner is an excellent, free-to-use tool from Google that helps you find out the PPC keyword search volume and its competitiveness.

Just enter the keyword you are searching for, and this software will find the relevant keywords along with the search metrics. You may even find new keywords you haven’t thought of and use them for campaign optimization.

Furthermore, it allows you to check if the existing keywords are increasing or decreasing the traffic. This way, you get rid of the irrelevant ones. Thus, if you want free software to do keyword research for you, give Google Keyword Planner a try!


SEMRush is fully featured digital marketing software for SEO experts and PPC advertisers. When it comes to innovative content ideas or keyword research, this tool is hard to beat. But how does it help manage your PPC campaign?

SEMRush is a solid competitor research tool. You can refine your keyword research, analyze your content, keep track of your competitors’ traffic, and discover ways to build organic traffic.

Besides, this software offers a PPC toolkit for in-depth market analysis, a keyword-finding tool, and the best keyword tracking. The software also includes a score checker to check your Quality Score that greatly influences the PPC campaign.


If your competitors are doing well, why not keep spy on them? Now that your competitors have run a PPC campaign and have been in the competition longer than you, they know well which keywords work best.

SpyFu lets you keep spying on their campaign and figure out the keywords that result in the most conversions. Once you know those keywords, you can bid higher on them and optimize your campaign.

If you want to leverage your competitors’ PPC campaign, try a 30-day free trial on their website with SpyFu in 2021!

PPCexpo Tools

PPCexpo tools master the idea of bringing efficiency in the workflow by streamlining the Ad creation, keyword research, campaign analysis, etc. Some of the best PPCexpo software tools to try in 2021 are-

PPCexpo Keyword Planner

Keywords are an integral part of your PPC campaign. If you don’t have a strong keyword foundation or target the keywords nobody is researching for; you will face trouble generating traffic and revenue.

Unlike the traditional ways of keyword research, PPCexpo Keyword Planner accommodates more intent-focused keyword planning. It empowers keyword research with AI technology, filters, and charts the most valuable keywords. These are some of the unique features no other PPC keyword tool offers.

The best part is, it offers 500 free credits/day (1credit=1keyword). If you require more keyword credits, you can buy later and unlock the keyword opportunities!

PPCexpo Reports

PPCexpo reports are the presentation of your PPC campaign performance. Whether you have made changes to your PPC strategy or made adjustments that may impact your campaign, this tool comes in handy.

These reports feature vibrant visualization, interactive, and consistent format to extract valuable insights. Even if you are working remotely or you can’t connect, you can still work on improving your campaign, as these reports are available offline too.

PPCexpo Combination Calculator

When you run a PPC Ad campaign, complexity is inevitable, which you need to overcome. The larger your campaign, the more complex it is, and the more obscure the possible risks become. It is practically difficult to navigate through large chunks of data, such as ad groups, keywords, devices, locations, etc., of multiple campaigns. All this results in less transparency.

This is where the PPCexpo Combination Calculator comes in!

Just enter the calculator, and it will use a mathematical formula to determine the number of a unique combination of metrics and dimensions in your campaign. This will let you know how adding, removing a keyword, or adjusting the settings affect the complexity.

PPC Signal

As your Google Ads account grows, it becomes difficult to manage. Even if you have years of experience in PPC marketing, manual management sometimes seems impossible. PPC Signal is a wonderful tool that is designed to automate the tedious parts of managing a campaign.

It works like an alarm system for your Google Ads account that monitors or detects any deviations and changes. This AI-powered tool provides you with deep insights into the campaign’s performance and takes action to resolve an observation.

Wrapping Up

PPC campaign management is an ongoing process. When you observe the changes every other day or try to fix them quickly and efficiently, it feels extremely frustrating. However, it plays a crucial role in your campaign’s overall success. Therefore, it shouldn’t be ignored.

Luckily, the various PPC campaign management software tools are available to make the process easier. Google’s Keyword Planner and Analytics tool, SEMRush, SpyFu, and PPCexpo tools provide you with the best PPC campaign management solutions and guide you throughout the process.

So, what are you waiting for? Pick any of these tools and optimize your PPC campaign!

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